Just because you go out and say something to the media or to the public directly does not mean it is going to help you get good attention to your company. What you say and to whom you say it matters as much as how you say it. That is why not every person who tries on marketing campaigns succeeds in getting great results from the efforts they put into the matter.
Whenever you are about to engage in marketing activities on behalf of your company you have to cover the three bases which have to be covered. Without paying attention to them you cannot get the expected result from all of your hard work.
What You Want to Say
Your marketing decision making should begin with what you want to say. This means the message you are going to release to your potential customers. A good product can make people hate it just by using the wrong message to reach the public. For example, in this era where gender discrimination is looked down by anyone, using your message to make women inferior to men somehow is going to make a lot of people unhappy with your message. If that happens no matter how good your product is, they are not going to buy it. There can even be severe protests which make it hard for you to carry on doing your business.
Who You Want to Target
You have to think about your target market too. If your product is something which can only be used by women you should use all the methods to appeal to them. You need to have a clear idea as to who can use your product and who will bring the most sales for your product. If you do not focus your message on this group you are not going to get the reaction you want to have.
Media Used for Message Delivery
How you deliver your message to the target market is an important fact to consider too. If your product is going to be used by the youth you have to have a huge social media campaign prepared as most of the youth are going to only see your advertisements there. Choosing the wrong message delivering method could make all your efforts futile as your target market then does not get to see what you have to say.
Without focusing on these three bases of marketing and covering them, no one can engage in an effective results delivering marketing campaign. Keep that in mind.